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We speak to The Kind Sunscreen's founder Emma Corrie, an ex-fitness instructor hailing from sunny Queensland, Australia, who shares with us about why her philosophy of less is more matters, her inspiration for a sunscreen that's kind for everyone, and her personal wellness routine.
Hi Emma! Tell us more about The Kind Sunscreen.
The Kind Sunscreen aims to be kind to all.
Kind for skin – Our all-natural zinc formula creates a moisture-locking barrier to reflect rays and help prevent sun damage and skin cancer.
Kind for the environment - Chemical free to avoid bleaching and killing our coral reefs, in a tube made from reused existing plastic and a carton constructed from recycled card.
Kind for everyone – So that even babies, breastfeeding mums and those with sensitive skin can use it.
What inspired you to start the brand?
I’ve always believed that less is more (for ourselves and our planet). Once I had my son, this philosophy became all the more important to me. I had never been a sunscreen user and the older I got, the more sun damage I could see on my skin. When I looked at the brands available on the market, they had endless ingredients listed, and it became essential for me to create a sunscreen I wanted to wear, but was also safe for my baby’s sensitive skin. That then became my focus – a sunscreen with minimal ingredients that is kind for everyone, including our environment and especially our oceans.
What was your background before this?
I was a Pilates instructor and had my own studio that included cycle & yoga, so I had been in the health and wellness space for many years. I have always loved reading, learning and researching about trends which can help my son and I to live a holistic, simple and clean way of life. I try to spend as much time outdoors in nature as I can, away from technology and devices!
How is The Kind Sunscreen different from other brands in the market? Could you highlight any key ingredients / formulations?
We emphasize on minimal ingredients and no water, therefore you won’t find any synthetic compounds. We use organic and sustainably sourced oils where possible, Vitamin E & Castor Oil (my personal favourite) to help with moisture, ageing and overall skin health. We’re also vegan and cruelty free.
Sunscreen is notoriously difficult to formulate. What were some of the challenges you faced?
The biggest challenge was definitely making sure that the texture is pleasing to put on the skin and doesn’t leave a white cast!
What was your biggest takeaway from your journey with the brand?
Trust your instinct and your customers, ask questions or for help, and be ok with learning along the way.
Can you share what your beauty routine is like?
Quick and simple because I have a three year old! In the morning I rinse my face with cold water, put on Vitamin C, followed by Rosehip Oil (now that I am in my 40’s I need extra moisture) then follow up with sunscreen, foundation and mascara. Night time consists of a cleanser/exfoliator, Vitamin A and then a good hydrating night cream.
What is a typical day like for you? Any favourite wellness practices?
My days are ever changing! However they will always include exercise (swimming, pilates or yoga), coffee, drinking lots of water, laughter and cuddles with my son. I think my favourite wellness practice would have to be swimming; it just washes away any anxiety or stress.
What’s in store for The Kind Sunscreen?
We have the bigger size launching in a few months and then watch this space!